Monday, February 27, 2006

Tyler Perry's Reunion With the Box Office


Just a month after Martin Lawrence reigned over the box office with his crossdressing comedy sequel Big Momma's House 2, playwright Tyler Perry redonned his own dress for the follow-up to last year's surprise hit Diary of a Mad Black Woman. Based on Perry's successful stage play of the same name, Tyler Perry's Madea's Family Reunion is estimated to have grossed over $30 million its opening weekend, $9 million more than "Diary" made its opening weekend last year, and more than the "Momma's House" sequel made its opening weekend. Opening in over 600 more theatres than "Diary," "Family Reunion" earned almost as much per theatre with an impressive $13.7 thousand average across the board. As hard as it is to believe, Tyler Perry's directorial debut is also currently the biggest opening movie of 2006 so far.

It knocked Disney's sled dog adventure Eight Below down to second place with a respectable second weekend gross of $15.7 million. Starring Paul Walker, the PG-rated film has earned over $45 million in just ten short days.

Also holding up well in third place for the second weekend in a row, Steve Martin's remake of The Pink Panther earned $11.3 million, bringing its total over $61 million in three weekends.

The romantic comedy spoof Date Movie, starring Alyson Hannigan, dropped down to #4 with $9.2 million and a total gross of $33.9 million and the Top 5 was rounded out by Univeral Studio's animated hit Curious George, featuring the voice of Will Ferrell. It continues to bring in family audiences to the tune of $7 million over the weekend, and it has accumulated over $43 million at the box office in three weeks.

Attempting to surpass the box office of its predecessor, New Line's Final Destination 3 is getting there with its third weekend gross of $5.35 million, although it dropped below the Harrison Ford thriller Firewall, which made $6.4 million over the weekend, closing the gap between the two films with its total gross of $37 million.

Although The Weinstein Company was hoping to replicate the success of their hit animated film Hoodwinked, its follow-up Doogal failed to find its family audience, earning only $3.6 million despite opening in 200 more theatres than Family Reunion.

Likewise, Wayne "The Cooler" Kramer's latest feature, the action-thriller Running Scared, starring Eight Below's Paul Walker, didn't do very well, opening with just over $3 million, a disappointing average per theatre of less than $2 thousand.

After a disappointing opening weekend, the Julianne Moore and Samuel L. Jackson drama Freedomland barely remained in the Top 10 with its weekend gross of $2.9 million, a 50% drop from last week, while Martin Lawrence's comedy Big Momma's House 2 finished its run in the Top 12 having grossed $65.6 million in just five weeks.

The South African Oscar nominee Tsotsi, released by Miramax into 6 theatres in New York and L.A., grossed $78 thousand in its opening weekend, an average of $13 thousand.