Trailer for Apocalypto Online

The full-length trailer for director Mel Gibson’s latest historical-drama, Apocalypto, which, in spite of recent allegations of anti-Semitism and drunk-driving, is still being distributed by Disney-owned Touchstone Pictures, is now available online.

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Invincible Scores Labor Day Touchdown

Source: Comingsoon.net

The extended Labor Day weekend heraled three new nationwide releases, but that couldn't stop Touchstone Pictures' football drama Invincible, starring Mark Wahlberg, from pulling out a second weekend at the top of the box office with an estimated gross of $15.2 million, just 11% off from its opening weekend. Since opening eleven days ago, the popular true story has grossed $37.8 million, making it another hit for Disney, who dominated the summer with the two highest-grossing movies, Pirates of the Caribbean: Dead Man's Chest and Cars.

Lionsgates' action-thriller Crank, starring Jason Statham, topped the box office on Friday with $3.2 million, but that business dropped off over the weekend for it to end up in second place for the weekend with an estimated $13 million, an average of $5,168 per theatres, slightly less than Invincible.

Warner Bros' remake of the '70s thriller The Wicker Man, starring Nicolas Cage and directed by Neil Labute, grossed $11.7 million over the four-day weekend to open in third place.

Two independently financed movies rounded out the Top 5, as Fox Searchlight's Little Miss Sunshine continued its strong run and Neil Burger's period mystery The Illusionist expanded nationwide into just under 1,000 theatres. Little Miss Sunshine added another 172 theatres and saw a significant 32% increase over the holiday weekend, grossing rougly $9.7 million to bring its total to $35.8 million. Starring Edward Norton and Paul Giamatti, The Illusionist made an estimated $8 million in its first four days in wide release, having the highest per-theatre average in the Top 12 and bringing its total gross to $12 million, placing it fifth at the box office.

Many of the other returning movies did well over the four-day weekend, bringing in audiences who hadn't had a chance to see them yet.

Will Ferrell's NASCAR comedy Talladega Nights: The Ballad of Ricky Bobby maintained its business but dropped four places to #6 while grossing $7.7 million over the four-day weekend. The hit comedy has grossed $138.3 million, enough to get it into the Top 10 for the year.

Nickelodeon Films' animated comedy Barnyard: The Original Party Animals took advantage of the lack of family movies over the holiday weekend, jumping up three places to #7 with $6.4 million. Since opening in early August, it has grossed $63.6 million.

In eighth place, the Universal college comedy Accepted grossed $5.9 million, followed by Oliver Stone's 9/11 drama World Trade Center with $5.8 million and Touchstone's dance movie Step Up with $5.5 million. All three had negligible drop-offs.

Disney's Pirates of the Caribbean: Dead Man's Chest ends the summer as the box office champion with $414 million, making it the sixth highest grossing movies of all time. Coming that much closer to crossing the billion mark worldwide, it raked in another $5 million over the holiday weekend.

Rounding out the Top 12, Broken Lizard's Beerfest dropped eight places while grossing roughly $4.6 million, a 34% drop from its opening weekend. So far, it has grossed $14.7 million, slightly more than its production budget.

Sony/Tristar's streetball drama Crossover, starring Anthony Mackie, failed to find much of an audience, opening in 1,023 theatres, where it grossed $4.5 million over the weekend not enough to get into the Top 12.

Outkast's Idlewild dropped out of the Top 12 with a weak second weekend of $2.9 million in four days, while New Line's horror-thriller Snakes on a Plane didn't even report estimates for the weekend.

Opening in limited release, the British remake of Lassie grossed $340 thousand in 170 theatres, a weak average of $2,000 per theatre.

Opening in two theatres in New York City, Kirby Dick's MPAA documentary, This Film is Not Yet Rated, made an estimated $42 thousand over the four-day weekend.

Sony Classics expanded its indie thriller The Quiet with Elisha Cuthbert into 366 theatres, but its average of $707 per theatre proved that it was an unwarranted expansion. It has grossed $302 thousand so far.

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Football Drama's Invincible at Box Office

Source: Comingsoon.net

The last weekend in August is never a very good time to release a new movie. Schools are starting back up in some areas, while older folks are using the last few weeks of summer to take their vacations. It's also often thought of as a dumping ground for movies that studios don't know where else to place, something discovered by two out of the four new movies unleashed on Friday.

Disney's strategy to release the football drama Invincible before the start of the football season paid off well, as it had a solid debut at #1 with an estimated $17 million, twice the amount made by the movie in second place this weekend. Starring Mark Wahlberg as Philadelphia Eagles' Vince Papale, the movie opened in less than 3,000 theatres, but averaged roughly $5,800 per theatre, making it the third consecutive hit for Disney, who is having a great summer despite recently announcing that it would be cutting back on the number of movies it produces next year.

Will Ferrell's NASCAR comedy Talladega Nights: The Ballad of Ricky Bobby continues to bring in audiences, making another $8 million this weekend to bring its total to $127 million after four weekends.

As impressive as it is for Sony's comedy to remain in the Top 2 for four consecutive weeks, the success story of the summer has to be Fox Searchlight's Little Miss Sunshine. Bought for $10.5 million at the Sundance Film Festival, the indie road comedy has successfully expanded across the country thanks to positive word-of-mouth. This weekend, it doubled its theatres and brought in an estimated $7.5 million in 1,430 theatres, enough for it to pull a four place jump up to third place for the weekend. It has grossed $23 million to date and should continue bringing people in through Labor Day and the slower month of September.

Despite opening in over 2,900 theatres on Friday, The Broken Lizard's Beerfest, their first movie distributed by Warner Bros, only pulled in rougly $6.5 million over the weekend after making $2.7 million on Friday, settling for 4th place this weekend. In three days, the movie made more than the Broken Lizard's last movie Club Dread made in total theatrically, but it made less opening weekend than their 2002 comedy Super Troopers, which opened in a thousand fewer theatres. Still, the movie only cost $12.5 million to make and should eventually be profitable for a studio that has not been having a very good summer.

Taking advantage of the weaker new releases, Universal Pictures' college comedy Accepted, starring Justin Long, picked up a bit of slack, remaining in fifth place with an additional $6.5 million in its second weekend, a negligible drop of 35%. It has already doubled its opening weekend with a total of $21 million.

Sixth and seventh place were picked up by two of August's stronger films, Oliver Stone's 9/11 drama World Trade Center and Touchstone's surprise hit Step Up , which grossed $6.4 and $6.2 million respectively. Both movies crossed the $50 million mark in their third weekends with Stone's film being ahead by a little more than $5 million.

Atlanta hip hop duo Outkast debuted their first feature film Idlewild into less than 1,000 theatres, where it brought in $5.9 million in business to take eighth place. Its $6,000 average per theatre was the highest for any movie in the Top 12.

After a disappointing opening, New Line's horror-thriller Snakes on a Plane took a major hit in its second weekend, dropping 57% and plunging from #1 to #9, something almost unheard of, especially for a movie that seemed to get good reviews and positive word-of-mouth. So far, the Samuel L. Jackson thriller has grossed $26 million total.

Paramount and Nickelodeon Films' animated comedy Barnyard: The Original Party Animals closed off the Top 10 with $5.4 million, bringing its own total to $54.7 million.

Dropping out of the Top 10, Disney's Pirates of the Caribbean: Dead Man's Chest, the highest grossing movie of the year, added another $4 million to its total, pushing it past Spider-Man to become the sixth highest grossing movie ever with $407.5 million. Besides being the biggest hit of the summer, it's also Disney's highest grossing movie ever.

Not helping their tragic showing for Snakes on a Plane, New Line's adaptation of Thomas Rockwell's book How to Eat Fried Worms made just under $4 million in its opening weekend, averaging less per theatre than many of the returning movies.

Neil Burger's period mystery The Illusionist, starring Edward Norton and Paul Giamatti, added 93 theatres this weekend, building on its opening weekend word-of-mouth to make $1.8 million, its average of over $12,500 being the highest for any movie this weekend. Its relatively new distributor, Yari Film Group Releasing, will expand the movie nationwide into over 800 theatres next weekend after having grossed $3.2 million in limited release.

Also this weekend, Sony Classics opened the indie thriller The Quiet, starring Elisha Cuthbert and Edie Falco, but it only made $28.7 thousand in 7 theatres, a dismal average of $4,100, which isn't good for its planned expansion into 300 theatres next weekend.

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